Working with a Book Cover Designer

I don’t believe in judging a person by his or her appearance, but I definitely judge a book by its cover, and so do readers.Just say no to amateurish design. You want readers to take you seriously, don’t you?

If you care about your book, you need to care about your cover. As a former graphic designer, it’s easy for me to tell, based on cover alone, most indie-published books from professionally published ones. Some small presses hire amateur designers, too. Here are some tips to avoid amateur designs and get the best design for your book (or your buck).

7 Tips for Authors Working with a Book Cover Designer

7 Tips for Working with a Book Cover Designer:

  • Unless you’re a trained designer, your design ideas will likely be derivative of visual cliches you’re used to seeing.
  • Saying “do whatever you want” can often be paralyzing to a designer with a thousand ideas.
  • Therefore, give the professional designer direction but not management. Ask for a creative brief, a tool which helps the designer understand what you want. Give the designer a few ideas to get him or her going, and then let the pro do his or her job.
  • It’s often better to say what you don’t like than what you do. “Can we avoid the color orange?” is better than “My favorite color is purple. I want it purple.”
  • If you provide images or ideas, make it clear that they are to inspire, not require the designer to follow them.
  • Create a Pinterest board of your favorite book covers to understand what styles you like. It can also be a useful addition to a creative brief. (Sharing this with your designer will be especially helpful if you hire a newbie designer.)
  • Know your genre. A good book cover gives the reader an expectation of what the pages inside hold.

cover-designs

If you’re working with a traditional publisher, they will have an in-house design team.

If you’re self-publishing or working with a small press that hires freelancers, here’s a round-up of cover designers.

If you are absolutely confident in your ability to DIY, here’s a tutorial to get you started. However, I strongly recommend researching typography basics before trying to make a cover yourself. Specifically learn hierarchy, legibility, and how to pair fonts. Creative Market has consistently solid typefaces. Stay away from Papyrus, Comic Sans, Impact, Copperplate, and Scriptina. If a display, handwriting, or script font is pre-installed on your computer, you can bet it’s a cliche. I also recommend learning from the good, the bad, and the ugly book covers at The Book Designer’s eBook Cover Design contests.

Click to Tweet: 7 Tips for Authors Working with a Book Cover Designer via @larathelark http://ctt.ec/JWS8T+

On the Death of a Genius

A writer friend texted me the news this morning.

Immediately I wished I was in a courtyard with wand-wielders. As a poor substitute, I watched a scene from Half-Blood Prince and made this.

image

This afternoon I was swiping through old photos of me (which my aunt texted a few weeks ago).

I guess with Alan Rickman’s death, I’m getting all “I open at the close”—trying to decide how to live more truly to my child self. The silly, creative girl who didn’t limit herself, didn’t compare herself to others, didn’t fear failure:

image

Rickman didn’t get his big break until his forties. He gave us almost thirty years of brilliance—of character immersion so great, people are mourning not only him, but also the various fictional characters he loaned his soul to.

On Tolkien’s birthday, I posted about how long it took him to find success. Earlier this week, I retweeted this from Saladin Ahmed (though I usually don’t share tweets with cursing) because it felt relevant to what I’ve been feeling and reading this year thus far:

I’d like to think I’ve got time, but what if not? What am I doing that will leave a legacy? How am I moving toward my creative goals?

As a student, I always gave myself this deadline age of thirty-three. I’d tell myself, nobody was more influential than Jesus, and he didn’t start recruiting disciples until he was thirty-three. Why expect I’ll make a difference before thirty?

Well, some people do. Some people find fame as teenagers.

But those people aren’t me. And maybe they aren’t you.

So what do we do? We acknowledge that no two paths to success are the same, and those paths can often change. We acknowledge that there is no “right way” or “right time” to do creative things—just the way that makes most sense to who we are and what season we’re in.

We each have obstacles in our lives. The point is not giving up. That’s why we read stories. Characters can’t control their inciting incident, but they can decide how they will move forward. Either way, they’re active:

“Folk seem to have been just landed in [adventures], usually—their paths were laid that way, as you put it. But I expect they had lots of chances, like us, of turning back, only they didn’t. And if they had, we shouldn’t know, because they’d have been forgotten. We hear about those as just went on—and not all to a good end, mind you; at least not to what folk inside a story and not outside it call a good end.”

(Sam to Frodo, The Two Towers)

Maybe you need more experience or training before you can move forward. Maybe you are a caretaker; someone is dependent upon you. Maybe you have a job that leaves you overworked or exhausted, but you need the income. Maybe you need time for self-care.

But maybe you need to distinguish between what is necessary and what is important, and prioritize accordingly.

So where are you standing right now, en route to your creative goals? What stands in your way? What can you do about those obstacles? How can you work around or despite them? Comment below.

Year 28 Creative Goals

Jackie Lea Sommers posted twelve creative goals at the beginning of the year and just updated her followers on how she’s been doing on them (Spoiler: She’s killing it). Can you believe 2015 is already a quarter of the way through?

I loved her idea and that she did a visual post.

April is my birthday month, and I have a couple traditions I try to do yearly:

  1. Celebrate both our birthdays by doing something Shakespearean
  2. Visit the zoo to see the baby animals
  3. Create New Year’s Resolutions

I’m turning 27, so this will be my 28th year. Here are my creative goals:

Creative Goals 28th Year

From top left:

  1. Brainstorm 6 New Ideas—Novel, graphic novel, and picture book ideas that I haven’t already started drafting
  2. Launch Newsletter in Summer—I have so many blogs I had to create a new one just to curate what’s going on each month. When it launches, you can follow that one rather than following me on all the different platforms. Simplicity and organization!
  3. Launch YouTube Channel—I am really excited about this. Frequency of vlogs will be low as long as I have toddlers in the house, but each one will be packed full of goodness and giveaways!
  4. Vacation to the Wizarding World of Harry Potter—Captain and I were going to go for our 5th anniversary last year, but we had to cancel for his brother’s wedding. (Totally worth postponing for!) I’m really hoping we can get away this summer. We haven’t had a break in 4 years.
  5. Outline Second Graphic Novel—This is my Middle Grade novel, which I have to wait to start until I hear back on a writing grant I just applied for.
  6. Attend AWP 2015—I’ll cross this off the list next weekend! Very excited to attend. I’ll be live-tweeting my experience (@larathelark) and tweeting the advice and tips I gather (@laraedits).
  7. Tour the Awesome Indie Comic Shops of the Twin Cities—I need to network with fellow comics geeks. I’ve got a lot of catching up to do!
  8. Blog Weekly About Books—This is an eventual goal I’ll be working up to. Right now it’s monthly.
  9. Complete Graphic Novel Adaptation—I’m adapting a classic novel into a complete graphic novel to keep practicing the form.
  10. Join Comics Experience—This is a community for comics creators. Again, I have to wait to hear back from the grant before I can join (if I want it paid for)
  11. Host my First Writing Contest—Check out 70Pit, coming the first week of July!
  12. Secure Writing Time—In other words, I need to finalize a preschool for my 4-year-old and find regular, reliable part-time childcare for my toddler.

10 Steps to Finishing a Novel

The great thing about blogging is that you can’t hear my maniacal laughter. Oh, I’ll give you ten steps all right. Just don’t think that those ten steps will be easy or even consecutive. Think of it more as a twisted game of Chutes and Ladders. You go up a few steps, slide back down to the bottom, go up a few more steps, slide back to the bottom again. You’re basically Sisyphus.

10 Steps to Finishing Your Novel | Write Lara Write

A nicer title for this article might be:

The Creative Process for Writing a Novel

except it also includes processes that are critical, not creative, so maybe:

The Ten-Step Program for Novelists

(Titles aren’t really my thing.)

If you follow me on Facebook, you might have seen a link I posted a while ago entitled “Madman, Architect, Carpenter, Judge: Unlocking Our Personas to Get Unstuck” from Ed Batista. In it, he quotes Betty Sue Flowers and her approach for getting unstuck as a writer. Now, I’ve already posted on The Myth of Writer’s Block, but there’s a difference between being “blocked” and being paralyzed by your inner critic.

Flowers’ essay is short, and you should read it. But I’ll sum it up for you anyway. She says that we all have conflicting energies. One, the madman, is the creative energy.

The judge is the critical energy: the internal editor, the voice that says, “That was the worst thing I’ve ever read” or “You are a ridiculous hack.” It’s the impetus to hold down the delete key.

So Flowers introduces two more personas, ones to act as mediators between the madman and the judge: the architect and the carpenter.

Basically these four personas represent 1) creativity, 2) logic, 3) craft, and 4) perfection. Separating these processes and letting them each have their turn will allow your work to grow and be refined from start to finish. You can even select one day for each persona. Monday = Madman. Tuesday I’ll organize his mess. Wednesday I work on syntax, style. Thursday I polish. Friday I submit the work.

Sounds really smart, right? It is!

But let’s look at the broader picture. How can we apply those four personas to writing out a novel-length work?

Steps 1–2: Experience

10 Steps to Finishing Your Novel | Write Lara Write

Source: Hey Kids, Comics!

#1: Feed your creativity.

Read good stories. Read like a writer. Watch movies known for their storytelling (See this and this for ideas). Watch Sherlock. Listen to people talking. Eavesdrop. People watch. Go make memories. Travel. Spend time outside.

#2: Feed your knowledge.

Research. Spend time world-building. Flesh out your characters, then get to know them inside and out. Need character worksheets or exercises? I’ve got them here.

This is where many creative people stop. But to actually get things finished, you’ll need to keep moving forward.

On to the next step!

Steps 3–4: Produce

This is where the madman comes in.

10 Steps to Finishing Your Novel | Write Lara Write

Source: Fanpop

#3: Brainstorm

No idea is off limits. Try to come up with some themes, pitches, or log lines so you have a bit of direction for the next step.

#4: Create

Be wild, reckless. Imagine your inner critic bound and gagged in the corner. Unleash your inner child and play. Write a paragraph or a scene. If you are a pantser, you might even complete a first draft before the next step. Just get words down.

When you are ready to plan, whether you’ve written a sentence or a full first draft, move on

Step #5: Plan

5–6 correspond to the Architect.

10 Steps to Finishing Your Novel | Write Lara Write

Source: National Archive

Plan. Plot.

Start sketching out a roadmap. You can drive with your headlights out, sure, but it’s good to have at least some idea of a destination or what’s coming up next. This plan can be as rough or as detailed as you want it to be. Just stay flexible. Related posts:

Repeat 1-5 until you have an idea of a destination and a route to get there.

Step #6: Harvest

10 Steps to Finishing Your Novel | Write Lara Write

Source: Smashing Picture

Curate. Organize.

Gather what you’ve generated. Organize it. Be selective with what you keep. Cut, rearrange, paste.

Repeat 1-6 until you have a complete manuscript. Celebrate. Then take a break to read a book or two about writing. Spend some time here on the blog. Ask questions

Step #7: Critique

7–8 correspond to the Carpenter

10 Steps to Finishing Your Novel | Write Lara Write

Source: National Galleries Scotland

NOW is the time to start critiquing. Look for lazy writing. Find cliches. Read out loud. Underline wordy or clunky writing. Use a highlighter, not a pen. This is a time to find problems, not fix them. If you try to fix everything now, you’ll overwhelm yourself!

Take a break. Read poetry, go for a walk, go on vacation. Give your ego some time to recover. Compile a list of people who might want to Beta Read for you.

Step #8: Progress

10 Steps to Finishing Your Novel | Write Lara Write

Refine: Library of Congress

8a: Rewrite

Take a scene or a chapter at a time. Look over critiques, then fix them. Be a writer. Be creative, be original. Fresh language. Specific details. Show, don’t tell.

8b: Proof

Inspect your writing for grammatical or logical errors. You can do this at the same time as #8a, but realize that one is about creating, and one is about judging. They are like twins with different personalities. You can take them as a set or separately.

10 Steps to Finishing Your Novel | Write Lara Write

Twins: Design for Mankind

Write, critique, refine, proof your query letter if you’re looking for agent representation. 

Step #9: Invite

10 Steps to Finishing Your Novel | Write Lara Write

Source: Australian War Memorial

Give your new draft to other readers. Listen to their feedback. Decide if you agree with them.

While you’re waiting for their feedback, read QueryShark. Refine your query letter.

Repeat 8 and 9 until you feel ready to submit or send your work to a professional. Note that if you already have an agent or editor, you’d likely submit your work to them very early on.

Step #10: Post

10 Steps to Finishing Your Novel | Write Lara Write

Source: Smithsonian Apparently people mailed actual children via post. Seriously.

10a: Hire

Send your query letter and sample to a freelance editor for professional feedback. Alternatively, you could send your query to a critique group or published author friend. Consider anyone’s feedback critically, but also understand that sometimes your gut reaction is more of a defense mechanism. Don’t accept or reject changes without considering each one.

If self-publishing, you take on the financial risks of publishing rather than a publishing house or small press. Ideally you will hire at least one copy editor or line editor and one proofreader. I’ve seen multiple editors and proofreaders still miss typos!

Repeat 8.

10b: Query

If you are looking for representation, send your query letter to agents.

If no one requests a complete manuscript, repeat 8-10 until somebody does. A published writer is a writer who doesn’t give up. 

Nobody promised you a rose garden. This is a long, hard road. You will sacrifice much. But at the end, you will have learned and achieved much.

Then: Representation!

You did it! Plan on plenty more writing, rewriting, and marketing in the months and years following representation as your agent submits your book to publishers.

Summary:

  1. Feed your creativity by experiencing life.
  2. Feed your knowledge gaining experience. Research facts. Fabricate the rest.
  3. Brainstorm like a mad scientist.
  4. Create with wild abandon. Repeat 1–4.
  5. Plan. Repeat 1–5 until you have a destination, an ending, a THEME.
  6. Curate, cut, and paste. Repeat 1–6 until you have a complete manuscript.
  7. NOW you can take the gag out of your internal editor’s mouth. Critique. Then take a vacation.
  8. Refine, fix, rewrite. Unleash the literary genius. Live up to your potential.
  9. Invite others to read your new draft. Welcome feedback. Write your query and summary. Repeat 8.
  10. Send your stuff to the professionals. Repeat 8–10 until you get representation.

An even briefer summary:

10 Steps to Finishing Your Novel | Write Lara Write

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Note: My husband, a Captain in the Marine Corps (now Reserves), says he only needs 6 steps to accomplish anything: BAMCIS. I can see that being adapted for novel writing. Once he finishes a novel, I’ll let him write a guest post about it.