Working with a Book Cover Designer

I don’t believe in judging a person by his or her appearance, but I definitely judge a book by its cover, and so do readers.Just say no to amateurish design. You want readers to take you seriously, don’t you?

If you care about your book, you need to care about your cover. As a former graphic designer, it’s easy for me to tell, based on cover alone, most indie-published books from professionally published ones. Some small presses hire amateur designers, too. Here are some tips to avoid amateur designs and get the best design for your book (or your buck).

7 Tips for Authors Working with a Book Cover Designer

7 Tips for Working with a Book Cover Designer:

  • Unless you’re a trained designer, your design ideas will likely be derivative of visual cliches you’re used to seeing.
  • Saying “do whatever you want” can often be paralyzing to a designer with a thousand ideas.
  • Therefore, give the professional designer direction but not management. Ask for a creative brief, a tool which helps the designer understand what you want. Give the designer a few ideas to get him or her going, and then let the pro do his or her job.
  • It’s often better to say what you don’t like than what you do. “Can we avoid the color orange?” is better than “My favorite color is purple. I want it purple.”
  • If you provide images or ideas, make it clear that they are to inspire, not require the designer to follow them.
  • Create a Pinterest board of your favorite book covers to understand what styles you like. It can also be a useful addition to a creative brief. (Sharing this with your designer will be especially helpful if you hire a newbie designer.)
  • Know your genre. A good book cover gives the reader an expectation of what the pages inside hold.

cover-designs

If you’re working with a traditional publisher, they will have an in-house design team.

If you’re self-publishing or working with a small press that hires freelancers, here’s a round-up of cover designers.

If you are absolutely confident in your ability to DIY, here’s a tutorial to get you started. However, I strongly recommend researching typography basics before trying to make a cover yourself. Specifically learn hierarchy, legibility, and how to pair fonts. Creative Market has consistently solid typefaces. Stay away from Papyrus, Comic Sans, Impact, Copperplate, and Scriptina. If a display, handwriting, or script font is pre-installed on your computer, you can bet it’s a cliche. I also recommend learning from the good, the bad, and the ugly book covers at The Book Designer’s eBook Cover Design contests.

Click to Tweet: 7 Tips for Authors Working with a Book Cover Designer via @larathelark http://ctt.ec/JWS8T+

Friday Reads: THE CONSPIRACY OF US by Maggie Hall

My resolution for 2015 is all about organization. That means introducing new blog series, switching some style guides, and improving reader experience! You’ll notice that “Write Lara Write” is now “Write, Edit, Repeat.” Same URL to keep things simple (writelarawrite.wordpress.com), but a new name, since this blog is about the crafts of writing and editing, not my personal writing site (which is coming…eventually).

And since it’s not just me anymore, I’m opening the blog up for guest posts! Apply here.

Friday Reads is a new series on Write, Edit, Repeat. I’ll only be blogging about my favorites (no room for negativity here), and I’ll end with a writing prompt. Be sure to subscribe if you haven’t already, and then you won’t miss out. Adult fiction, YA fiction, MG, graphic novels, picture books—I’ll cycle through them all, sometimes posting monthly, sometimes weekly.

For the archive of Friday Reads posts, visit bit.ly/LaraReads.

Today I’m reviewing The Conspiracy of Us, a YA romantic thriller by Maggie Hall, and one of the most highly anticipated YA reads of 2015.

First Impressions

First Impressions walks through my method of judging books by their title, cover, and cover copy before I pick up a book.

The Title

“The Conspiracy of Us” is a strange, yet evocative title (I’ll be using the word “evocative” a lot when talking about covers and titles—sorry/not sorry). The word “conspiracy” suggests the thriller genre akin to The Da Vinci Code; “us” suggests romance or a close relationship. Since this is a romantic thriller, the title is extremely effective with its word choice.

The Cover

Consp

If you couldn’t tell this was a thriller from the word “conspiracy,” you’ll get the worldwide-thriller vibe from the cover. The city overlays, the compass—travel. The skewed phantom text shadowing the title implies mystery or possibly some chase scenes.

And we’ve got the subject, a teen girl in a gorgeous ball gown. Intrigue! Mystery! Travel!

Then you look at the tagline: “An ancient puzzle. A trail of clues. An unwanted destiny.”

So basically a teen girl is part Chosen One, part Indiana Jones. If there’s remotely a connection to Indiana Jones or Han Solo, I am so there.

The Blurb

Instead of breaking down the blurb like I did with After I Do and Maybe in Another Life, we’re going to do the 69 test instead, because it was such a great representation of the book, that’s what the publisher put on the back cover:

Elisa led me to a three-way mirror, where a girl who hardly looked like me stared back in triplicate. In the silver gown, the girl looked more serious, more elegant, then they changed me into the gold dress again, and she was glamorous, striking.

I found myself hoping fiercely that my mom would let me stay for the ball, and even a little longer. Meet the Saxons, find out more about my father’s family and the rest of the Circle. To feel like I belonged in this strange, fascinating world.

“You have to choose eventually.” Elisa smiled. In the mirror, the gold sequins shimmered. But there was something about the silver. It belonged on me.

Aimee unzipped the gold dress and left me to get out of it, following Elisa downstairs to wrap the silver one. I watched it go. I couldn’t believe that, just like that, it was going to be mine.

I was about step out of the gold dress when I heard footsteps coming up the stairs. “Elisa?” I said. “Aimee?” There was no answer.

In case it was one of the men come to escort me down, I zipped the dress up.

The girls were nowhere in sight, but the man who had let us in stood at the top of the staircase.

“Sorry, I’m not ready yet,” I said. I smiled at him, and he reached into his jacket pocket.

He pulled out something that, for a moment, didn’t register. It was too discordant with the marble floors, the dresses, the Bach chiming from the speakers.

It was a knife.

Read more about Maggie’s 69 Test here. And participate in #70Pit in July to share your page 69 or 70 and possibly win edits or get agent requests!

Reading

This was a fun novel to read. If you go in expecting the prophecy and Chosen One tropes (they’re implied right there on the cover), then you probably won’t expect this to be something that it’s not. What it is, is fun. And there really are similarities to Indiana Jones and the Last Crusade, with the Chosen One storyline like The Mummy Returns. Like those movies, there’s slow building romance (yes, please), plenty of sexual tension (all PG-13), some melodrama in parts, chase scenes, murderous bad guys, kinda murderous good guys, and adventure.

Those movies are called popcorn flicks. Not quite sure what the book equivalent is called, but keep your arms inside the vehicle and enjoy the ride.

Recommendations

If you like The Conspiracy of Us, you might like books by Ally Carter.

Writing Prompt

The main character, Avery West, is destined to be important, but she resists her destiny. Write about either 1) a time you were anxious about an outcome you knew was coming but had no power over, or 2) a time you rejected someone else’s plan for you.

WATCH, or: Where to Start and End your Novel

This post explains the acronym WATCH, asks what kind of novel you’re writing, and then teaches you where/how to begin and end your novel. Short fiction writers—don’t fret. You can learn about beginning and ending your stories effectively, too.

I’ve been reading Characters and Viewpoints by Orson Scott Card* and learning so much about point of view and types of novels that I’ve not read anywhere else. So of course I’m going to share what I’m learning with all of you!

[*EDIT: When I read the book and wrote this post, I was unaware that Orson Scott Card is homophobic. As such I do not recommend his book. I still learned something from it though, and I’ve shared that below.]

My main takeaway was his idea of a “MICE Quotient.” He says there are four types of stories. Each story has all four elements, but stories will emphasize one more than the others. M.I.C.E. stands for Milieu, Idea, Character, and Event.

I think his use of “Idea” is a bit misleading, and I’d probably have to look up “milieu” again every time I saw it in the future. So I created my own mnemonic device that works well in the context of my time-traveling historical fantasy.

W.A.T.CH.: Which will you focus on in your writing?

WATCH

  1. World
  2. Answer
  3. Time
  4. CHaracter

Okay, I know the H in “character” is silent. Nobody’s perfect.

World

This is Card’s “Milieu,” but “world” is far less pretentious and more memorable, in my humble opinion. You’ve probably heard of “world building” if you are familiar with Sci-Fi and fantasy, or the broader term “universe.” World concerns itself with setting, place, time, culture, customs, manners, and the like. Every novel has some degree of its own world. In some stories, though, the world-building is so central to the book, it almost becomes a character itself.

Westerns, epic fantasy, and historical fiction tend to focus on World.

Answer

This is what Card refers to as “idea,” but I think “Idea” has connotations of “theme” and not much else. An Answer story poses a question or a problem that needs to be answered or solved by the end. The question could be obvious—”Who murdered Mr. Boddy?”—or it could be figurative. If it’s figurative, the answer might very well be the theme of the story. Take The Great Gatsby, for example. While the World (1920s), Time (events), and Characters (Gatsby, Carraway, Tom, Daisy, etc.) are all important and well-developed, they are all used to illustrate the themes (money, power, time, etc.). An allegorical story like Pilgrim’s Progress has universal, and thereby flat, characters, but it can get away with it, because the story is about finding answers. What is Christian’s purpose? To get to the Celestial City.

Mysteries, capers, allegory, and some sci-fi and classical fiction focus on Answers or theme.

Examples: Sherlock Holmes mysteries, Ocean’s Eleven, Pilgrim’s Progress, The Great Gatsby

Time

Time deals with events. Cause and effect. The plot. What happens. If you’re trying to get a writing degree at a respectable university, they will tell you that Character must always trump plot. And while that’s true for literary fiction, it’s not true for all fiction. Anne Lamott, whom many of us regard as one of the finest writing instructors alive, urges writers to think about characters and their motivations, hang the plot. But in Bird by Bird, she confesses that she had to rewrite one of her novels countless times, because the plot made no sense, and her editor kept telling her it didn’t work. So she learned how to do a plot treatment, and she fixed it. Plot gets thrown under the bus by some respectable writers, but it’s definitely important.

I really enjoy character-driven short fiction, but if I pick up a novel in which nothing actually happens, I’ll throw it across the room and rage about it to my poor, unsuspecting husband. Popular fiction, the kind that is nearly impossible to put down, focuses on Time and what happens in the book. Hopefully the characters will change by the end of the book, but that isn’t always the case. Katniss Everdeen isn’t the deepest character on the shelf, but she sure does a lot.

Time novels start with something amiss that needs to be fixed. They right a wrong; they “save” women from spinsterhood. Or at least they try to fix the problem. They primarily try to change what happens, though the people in the story are usually changed, too.

Because they deal with problems, the line between Time stories and Answer stories can be a blurry one. The difference is that in an Answer story, something is learned or realized, resulting in an understood truth. But in a Time story, something happens, resulting in a shift in circumstance. Answer stories have an intellectual conclusion, whereas Time stories have a physical one.

Dystopian, disaster, justice/revenge, thriller, horror, sci-fi and romance are generally Time- or event-focused.

Examples: The Hunger Games, Jurassic Park, The Count of Monte Christo, The Da Vinci Code, Dr. Jekyll and Mr. Hyde, Doctor Who, Pride and Prejudice, Bridget Jones’s Diary.

Character

A character-driven novel is one in which the most important factor isn’t what happens, when and where it happens, or the author’s intent. The important thing in a character-driven story is personal growth. The character should change for the better or for the worse. If the character doesn’t change, the reader grows in understanding of why that character will never change.

Contemporary literary fiction concerns itself primarily with character: who characters are and why they act the way the way they do. Motivation, motivation, motivation.

General fiction, literary fiction, and the bildungsroman (a coming-of-age story) depend primarily on character.

Examples: To Kill a Mockingbird, The Things They Carried, Huckleberry Finn

How to begin and end the story

Bilbos-Birthday-Party

World

When the world in your story is the focus, you begin by introducing the world. “In a hole in the ground there lived a hobbit.” Tolkien created a gigantic universe that is Middle Earth. His stories begin by showing what life is like. Then things begin to shake that world up a bit. Orson Scott Card gave the example of The Lord of the Rings. Why does the story not end when the One Ring is destroyed? Because the story isn’t just about Frodo Baggins and his Fellowship; it’s about how Middle-Earth completely changed. So the story ends not at Mount Doom, or at Aragorn’s coronation, or after the scouring of the Shire. It ends when the last of the elves leave Middle Earth. The world has changed. It’s changed for Frodo, too, so he leaves with the elves.

Grey Havens

Where are my tissues?

Answer

If you’ve read or watched many mysteries, you know they all start the same. They might have a couple of lines or minutes introducing the protagonist as a person capable of solving a mystery, but they really start when someone’s been murdered or another crime has been committed. They start with a mystery or a question. Why do you think some people call mysteries “Whodunits”? The story ends when you find out who did it.

study-in-pink

In theme stories, the story begins with theme and ends with theme. The Great Gatsby begins with advice (given in the past) about considering someone else’s history against your own, and how those histories have affected your presents:

“In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since. ‘Whenever you feel like criticizing anyone,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.'”

It ends with the message that even though we make effort to change our futures, we will always be pulled back to our past:

“So we beat on, boats against the current, borne back ceaselessly into the past.”

You end the story once the characters or the reader has a new understanding.

In a series of Answers stories, they might end on a new question. Readers read the next book to have the new question answered. That’s usually how seasons of Castle end. And if you watch Sherlock, you really know what I mean about ending on a question!

Time

Time stories begin by showing you what’s wrong. There might be a quick introduction of characters, but then we see what sort of circumstance the characters are in, and they realize they’ve got to do something about it. Or they reject it but end up doing something anyway.

Lizzie Bennet Diaries

My mom gave me this shirt.

The Hunger Games begins with the Reaping. Pride and Prejudice begins with a woman who, according to her mother, needs a husband (preferably a rich one). Doctor Who episodes usually begin with the discovery of aliens bent on the destruction of the universe.

Time stories end when circumstances change. The woman gets married; the world is saved. Justice is had; someone is avenged. They basically end when there’s nothing else to tell—nothing else happens to change the circumstance of the world or of the protagonist. At least not until the sequel. If a time story is part of a series, one story might end when the circumstances change in order to create a new story. The Hunger Games ends after circumstances change for Katniss and Peeta. They’ve hit a new normal. But Haymitch assures them that more change is to come. Catching Fire is notorious for its cliffhanger ending.

Pride & Prejudice wedding

The story ends here when it’s one about finding romance. Achievement unlocked.

Character

Character stories begin with the character living a normal life.

500 Days of Summer Todd Hanson

Everything that happens in the story affects the character somehow, and by the end of the story, the character has grown. Character stories end with the change or growth in character. A new life for the character has begun.

(500) Days of Summer is not a love story, it’s a character story. It doesn’t end with a relationship, it ends when Tom finally gets a life. (I adore this movie.)

Chris Oatley has a great post on “How to Write Great Character Introductions” [archived] over at Paper Wings Podcast. If you’re writing a character-driven story (and even if you aren’t), be sure to read it.

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Take some time and think about your favorite books and movies. What kinds of stories are they? Where do they begin? How do they end?

Be sure to check out WATCH Part Two—a quiz on where you should begin and end YOUR novel.

Once I get through my notes and finish Characters and Viewpoint, I’ll be starting a new series on Point of View. Subscribe or follow me on Facebook to stay in the loop!

beginning & ending your novel: a lesson in genre