Literary? Mainstream? Commercial? What Genre Is This Anyway?

What’s the difference between commercial and literary and mainstream fiction? What do those words mean, anyway? What about “upmarket”? Where does my book fit in?

Sometimes it’s really obvious where your novel fits in with others.

Other times, you show up querying your book and have no idea where to put it. It’s awkwardly similar to high school (at least the movie version of high school). Everybody else seems so neatly sorted into groups.


And then there’s you…


But you want your book to find readers, which means your book needs to find something in common with other books (ones that have readers). Hey, you know which books have the most readers? Commercial fiction. Let’s start there.

Commercial Fiction

Commercial fiction is any fiction that has ONE of the following characteristics:

  • It sells a lot of copies, OR
  • It has a tight, fresh premise that’s easy to pitch (like a logline), OR
  • It has a very specific, established audience.

So genre fiction is considered commercial fiction, because genres can sell a lot of books to their target readers. Children’s books can often be considered commercial because all kids are encouraged to read. Commercial writers are often prolific ones, churning out book after book after book for their very happy fan base, regardless of their genre.

BOTTOM LINE: Don’t call your own work “commercial fiction”—that’s a term defined by sales. 

Genre Fiction

Genre fiction adheres to specific tropes. For example, if you’re writing a romance, your story must have a happily ever after. If it doesn’t, it’s not a romance.

Read heavily in your genre. What do you expect when reading that genre? That’s what readers will expect from your book if it’s put on that shelf.

Established genre families, often with their own shelves in stores or libraries:

  • Mystery
  • Romance
  • Suspense / Thriller
  • Speculative Fiction (includes fantasy, science fiction, horror)

Did you write speculative fiction? Read about my guide to Science Fiction and Fantasy Sub-Genres.


A cross-genre novel or story is one that borrows tropes from two genres. If your book is about an elf and an ogre falling in love and living happily ever after, you’re borrowing from the Romance and Fantasy families.


But do you call it Fantasy Romance or Romantic Fantasy? The first word in a genre pairing is the adjective qualifying the second, more prominent genre. In other words, a fantasy romance is primarily a romance with some fantasy elements. A romantic fantasy borrows more from the fantasy genre than the romance genre, but it still should have a happily ever after, or you can’t call it “romantic.”

Many stories have romantic elements. That doesn’t mean they are romances.

If your story has romantic elements, then say it’s “______ with romantic elements” if you must. But the romantic elements should be evident from your pitch.

A lot of colors have blue in them, but when we add a bit of it to yellow and mix it in, we call the result “green,” or maybe “yellow-green,” not “yellow with blue elements.”

BOTTOM LINE: If you think your book fits in one or more genres, look up the tropes for each genre. Read multiple authors of those genres to see where your book fits best. 


Your book doesn’t fit in with any of those genres? Don’t give up yet.

Mainstream or General Fiction

If your book wouldn’t sit on one of the four “shelves” listed above, it will likely be placed in a section called “General Fiction” or simply “Fiction.”

Historical fiction will likely be shelved here, along with contemporary fiction. Women’s fiction is general fiction promoted mainly to female readers. If your book is one of these genres, call it by one of those names. It’s better to be specific than vague.

Mainstream fiction might appeal to a broader audience, but it can be more difficult to market. Marketers need to know where to direct their efforts.

Without a specified audience, your book will be a much harder sell.


Literary Fiction

Literary fiction has its own audience, one who has high expectations for prose and subtext.

If literary fiction gets its own shelf, that shelf is often called “literature,” though many readers are rightly annoyed at the suggestion that genre fiction can’t be considered literature. We won’t get into what constitutes a work of fiction being considered “literature” here. As far as I’m considered, that’s the same as debating the definition or worth of art.

What we will talk about is what constitutes literary fiction.

Elements of literary fiction:

  • The entirety of the prose is vivid, fresh, or experimental.
  • It might be more concerned with theme than action.
  • It might be more concerned with a character’s internal struggle than external conflict.
  • It might play with what defines a “novel” or “story” or “literature.”
  • It might be delivered to a select few (like the first collection from Facsimile Press, which publishes fiction only via fax).

If you’ve studied or discussed literature at length, if your writing has been recognized or published by the literary community, and if you’re OK with your book being read in literature classes but not much elsewhere, then you can call your work literary. Otherwise, call your work general or mainstream fiction, or possibly (see below) upmarket.

BOTTOM LINE: Literary fiction is very hard to write, and it can be hard to read.


Upmarket Fiction or “Book Club Books”

Upmarket Fiction is mainstream or general fiction that has both commercial and literary elements. These are often books read by book clubs, because not only are the books entertaining and accessible, but they also have finely crafted prose, universal themes, or head-scratching concepts that beg to be discussed with other readers.

You can call your work upmarket, but there’s no shelf for upmarket books. “Upmarket” is an adjective. Use it paired with another genre or category label, for example, “upmarket fantasy” or “upmarket contemporary novel.”

BOTTOM LINE: Upmarket fiction is approachable, but beneath its fresh, commercial premise lie layers of subtext.



When pitching your book, you need to show how it’s both different from and similar to books on the market.


To be a success, your book needs to fit in with others while having unique qualities of its own.

24 thoughts on “Literary? Mainstream? Commercial? What Genre Is This Anyway?

  1. christineplouvier says:

    Putting a cross-genre book where it “fits best” does a disservice to the rich texture of its writing, by hiding it under a label that’s not entirely accurate. Multi-genre fiction does not issue from a melting pot that melds ingredients into a mass, with scattered tasty lumps but one dominating flavor. That’s why there’s a need for a new category that elevates and celebrates mixed-genre writing for what it is: “Fusion Fiction: (list sub-genres).” That way, those who are looking for “pure” genres won’t be put off by the unexpected ingredients, and readers who want variety will find the taste combinations they seek.

    • Lara says:

      Interesting proposal! The nice thing about the digital age is that we can “shelve” a book in as many sections as we want, but the problem lies in where we put the physical books in a physical bookstore.

      • christineplouvier says:

        Digital “shelving” has the same problem, because computers are not intuitive. No matter how fancy the graphics, no matter how fast the processor, a computer is still just an adding machine that understands only “yes” and “no.” If a book is digitally shelved with a particular combination of keystrokes, but a shopper types in all but one, no computer will ever come up with the desired product.

        Then, there are still customer expectations. If a reader is expecting “Forty-seven Shades of Chartreuse,” but the book is cross-genre and also includes Magenta, Pomegranate and Puce, that reader may not be too pleased.

      • Lara says:

        I was thinking in the context of readers “shelving” books that they’ve read on Goodreads. You’re right, selling books is much more complex and nuanced. That’s why we’ll always need human readers and book sellers 🙂

  2. TermiteWriter says:

    I’ve been told I write literary science fiction. All my material is definitely theme-centered and concerned with the characters’ internal struggles even when the characters are giant termites. My material always has an underlying serious purpose. The book I’m working on right now definitely plays with “what defines a novel.” My books appeal to some people more than others (notably, scholars of language and linguistics), although I think a larger audience would be surprised at how much they would enjoy my books if they would just leap in. But no matter – I couldn’t write any differently no matter how I tried..

  3. mgill0627 says:

    Thanks Lara. That was very helpful info. As a bookseller, I once had a customer demanding to know where the shelf for “Male Chivalry” was kept. The more questions I asked to try to find out what the heck he was talking about, the more insistent he became that we must have a section of the store devoted to Male Chivalry. Just an FYI, this is not a genre. Nothing I suggested from Historical Fiction to Wedding Etiquite and everything else in between had the slightest recognition. He wanted the Male Chivarly, period. I could only conclude that due to his attitude, one or more women had suggested he investigate the subject, and he was convinced that this was a mainstream genre. We laughed about that one for days.

    • Lara says:

      I can only imagine that man’s browser history once he got home:
      how to spell shivulry
      male chivvlry
      chivalry for men
      what is book
      male chivalrey book
      how to chivalry male

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