How to Format and Submit Graphic Novels

Are you an agent or publisher accepting graphic novel submissions? Get the best work in your slush by giving clear submission guidelines like these

Pop Quiz

Question 1: What do you need to get your graphic novel published? (Choose all that apply)

  • A writer
  • An artist
  • A colorist
  • A penciller
  • An inker
  • A letterer
  • Thousands of fans
  • A pitch or proposal
  • An artist portfolio
  • A dummy (sketched mock-up of finished work)
  • A complete manuscript
  • A complete script in comics format
  • A completely finished, inked/colored work

Question 2: Once you’ve got everything ready, how do you get your graphic novel published?

A: Self-publish online or digitally.

B: Crowdfund and then publish using a print-on-demand company.

C: Send a query letter to an agent, who will represent you in finding a publisher.

D: Send a proposal to a comics publisher.

E: Send a proposal to a literary publisher.

Answers: Any of the above have worked in the past. It all depends. But don’t worry, I’ll do my best to demystify the best solution for your goals.

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Contents

How are graphic novels published?

Graphic novels, I tell you. They’re published by comics publishers and literary publishers. They’re self-published, they’re crowdfunded, they’re submitted through agents, they’re submitted without agents. Though the medium of graphic novels has been in the literary world for decades now, writers, agents, and acquisitions editors still have no universally standard format or submission policy.

As a freelance editor for comics and graphic novels, I wanted to be able to provide these clients with a resource like the Formatting a Novel Manuscript post I made for my fiction clients. Through my research and correspondence with agents, editors, and comic creators, I’ve found a variety of submission possibilities to share with you.

Illustrated and hybrid novels

Illustrated novels are prose novels with occasional (or multiple) illustrations, like Miss Peregrine’s Home for Peculiar Children and dozens of chapter books. Their pages will look more like prose manuscripts. It’s more precise to call these “illustrated novels” in your query letter. Link to images you’re providing, or include brief illustration notes in brackets.

[Illustration: Like this]

Hybrid or multimedia novels include sections of concrete poetry, imagery or ephemera which are not supplemental, but integral. The visual aspects are meant to be read or analyzed along with the text, like IlluminaeHouse of Leaves, Extremely Loud and Incredibly Closeor Ship of Theseus. A hybrid novel might be part comic panels, part sketches, part handwritten notes, part typed prose, part photographs. If you are creating the graphic aspects of your novel, then also consider yourself the “illustrator” below.

What’s your destination?

To figure out which route you should take to get a graphic novel published, you need to understand your goal.

  • Do you want to work for a well-known comics publisher (like Marvel, DC, Image, or Dark Horse)?
  • Do you want to assemble your own team of artists, writers, colorists, and letterers?
  • Do you want to write and illustrate a graphic novel to be published with traditional literary publishers?
  • Do you just want to make the art for graphic novels?
  • Do you just want to write graphic novels?

Recommended routes for each:

If you want to work for a well-known comics publisher, you can try to get an internship, but the best way to become part of the comics world is to create an amazing portfolio of either illustration or writing samples, network with creators, and self-publish a short comic or zine by yourself or with a team of creators (see next paragraph). You can pitch your work at comic cons, recruiters can find your comics online and hire you that way, or you can join a comics community like Comics Experience, which includes a workshop and has options for publishing with IDW. Skip to the Comic Format section below to see how to format your comic scripts.

If you want to assemble your own team of creators, your first step is likely to be self-publishing. If you don’t care about being paid and just need the experience or exposure or portfolio, create a webcomic. Tapastic and Tumblr are both popular venues for webcomics, but if you have a big enough fan base, you can publish on your own website, like The Dreamer or XKCD. Some successful webcomics get book deals. Nimona, my favorite graphic novel of 2015, started as a webcomic and was published by Harper (a literary publisher—Stevenson has a literary agent). The Dreamer turned into three graphic novel volumes of comics, published by IDW (a comics publisher—Innes entered the agreement with IDW as an independent creator). Hark, a Vagrant! has gotten Kate Beaton an agent and several book deals. You might also find good success crowdfunding your graphic novel on Kickstarter. Of course, you could also become your own publisher and use a print-on-demand service to sell at cons or turn them into eBooks or PDFs to sell online.

If you want to write and illustrate a graphic novel to be published traditionally, you can do what Innes or Stevenson or Beaton did above and get your work out there first, or you can create a graphic novel proposal to send to agents. If you don’t have a complete, finished graphic novel to pitch, you’ll need a link to your portfolio (see resources in next paragraph) and a complete script.

If you want to do pencils or inks or colors, you’ll need to create an outstanding portfolio. Then you’ll do portfolio reviews to meet editors and art directors, or you’ll get an agent, who will share your work with acquisitions editors and art directors. I have heard nothing but good things about Chris Oatley’s online Painting Drama class. Oatley did character design for Disney, and his students learn how to instill deep emotional impact into their drawings and paintings–exactly what art directors are looking for. If you’d like to illustrate graphic novels and picture books for children in particular, I highly recommend KidLit411 as a resource.

If you just want to write graphic novels, you’ll need to read a lot and write a lot in your genre. Then you’ll need to write an entire script and a) query an agent to represent your script, or b) send your script to a comics publisher open to script submissions.

Graphic Novel Script and Manuscript Formats

Comic Script Formats

You may have heard of the Marvel Method, and you might have seen Alan Moore’s micromanaging scripts, but unless you are Stan Lee or Alan Moore, I recommend using Dark Horse’s suggested format. See and download a host of comic script examples at the Comic Book Script Archive and at Comics Experience’s Script Archive.

If you are really serious about writing comics, I cannot recommend Superscript enough. (This is not a paid nor requested endorsement.) Superscript is built for comics writers and has comics-specific short codes and automatic smart formatting. You can also export to PDF or Word in a number of formatting styles. It has saved me SO MANY HOURS of formatting time. See pricing and get a one week free trial.

Formats for writer/illustrators

As both writer and illustrator, you can write your script however you’d like, as long as you have a complete graphic novel to show for it or it’s legible enough for an agent to read. See how Innes and Oatley, both writer/illustrators, wrote and formatted their own scripts here. Innes uses a modified comic script, and Oatley writes his more like a screenplay. At the link, you can download their script pages and see how the script changed from draft to pencils to final colored pages.

Formats for writers seeking literary agents (and literary publishers)

If you’re looking for a literary agent and are not illustrating, read what agents are looking for below. Whether you write a more classic comics-like script or write more of a screenplay style, include golden details to guide and ground the illustrator. If you are writing real-life or historical settings or characters, add links to photos or videos for references. Tell the story through action and dialogue and, if necessary, captions. Shannon Hale, a NYT best-selling novelist, shares her style for graphic novels here (Update: this link has sadly now been removed. Check out Chris Oatley’s scripts in the previous section and read Brent’s preferences below).

What agents are looking for

If you’re wondering what comics publishers are looking for, see this Definitive List of submission guidelines.

Bree Ogden wants a query letter with a link to the script and/or artwork. She wants scripts in the comic style.

1. I look for proper formatting. Little mistakes here and there are fine. But screenplay formatting and/or prose are unacceptable. It shows me so many things, namely that you’re not familiar with the genre you want to write in.

2. Outside of formatting, I look for things like: are the captions too long? Does the dialogue in the panel give enough information without being verbose? I usually storyboard the first few pages (if it’s just a script without sample panels) and see how it pans out as an actual graphic novel. You’d be surprised how easy it is to make a mess of captions!

3. I look to see that the writer has a grasp on description and an eye for detail. This makes working with an artist so much easier.

[…]

It should look like this:

Dear Agent,

Blah blah *query letter* blah blah.

I’d love for you to take a look at the first five pages of my graphic novel script and some sample art. You can view both on my website http://www.___________.com. The password to view the script is __________.

[Closing remarks]

(Read the full article on LitReactor)

 

Brent Taylor wants a query with scripts written in a less formal style:

I typically prefer a query along with sample script pages pasted into the body of the message, with a link to art or samples attached as a PDF. The one thing that I will say that is more craft related is that I really like GN scripts to be written in a more “Hollywood” way. When GN writers get too caught up in art direction and minute details [like Moore’s style!] it detracts from the character and story, and I find it’s much easier to sell a GN when the script is written in a really readable manner for those who aren’t as familiar with formal comic formats.

(Source: Personal communication)

What? Bree and Brent want completely opposite things in their scripts? Bree describes a comic-like graphic novel with panel breakdowns. She probably has connections with comics publishers. Brent is looking for more prose-like graphic novel scripts, which means he’s probably not going to submit your script to comics publishers; he’s going to submit it to book publishers.

Generally agents want different things depending on whether you’re also illustrating the graphic novel.

If you are writing only, send a query letter once your script is complete and polished. Check submission guidelines to see if you can paste the first five pages below your query letter or include a link to your first five pages in your bio paragraph.

If you are illustrating and your script is complete, send a query letter with a link to your portfolio and sample pages (unless the agency requests proposals in their submission guidelines).

If you are illustrating and your script is not complete, send a cover letter and proposal (unless the agency requests something else in their submission guidelines).

Some more agent responses:

Please research agents and publishers before you submit or sign any contract. Inclusion in this post is not endorsement. I also do not update this post if/when agent wishlists change.

Editor responses:

  • Rachel Stark is accepting MG graphic novel submissions at Sky Pony Press. Email cover letter and attach complete script. If illustrating, attach first three chapters as a PDF. If your work is complete, you can include a link to your finished work.
  • McKelle George is looking for hybrid novels like Illuminae or A Monster Calls for Jolly Fish Press. She’d prefer a proposal or a link to complete work.
  • See editorial preferences for comics publishers here

Difference between a query and a proposal

Query letters are like cover letters.

A query letter is a one-page pitch addressed to an individual agent which gives the details of the story’s characters, goals, and obstacles. Don’t tell the ending, but make the reader need to know what comes next. Include a short paragraph with details about the graphic novel: title, genre, and word count (page count only if you have an idea of how your graphic novel will be laid out, and it’s within standards). Give a 1- to 2-sentence bio, and then sign the letter/email. You can send query letters to any number of agents, but address them to each personally, and before you submit, be sure to check each agency’s submission guidelines and whether they even accept graphic novels.

See an example of a successful query for a graphic novel.

If you are writing but not illustrating, only send query letters when your script is complete.

If an agent asks for samples of pages or artwork, never include attachments unless expressly asked to do so. Instead, paste text at the bottom of the email or include a link to your portfolio or pages in your bio paragraph.

Proposals are like interviews.

A proposal is a multi-page pitch which proves that you are capable of entering into a contract to complete a graphic novel. In other words, you may not have a complete graphic novel finished, but you do have a complete grasp of what you need to finish it. Check with the agency or publisher’s guidelines to see what they require. Some things you might be required to include:

  • A cover letter (generally required)—one page, addressed to appropriate person by name—who are you, what do you write or make, and why are you a good fit for this agency’s or publisher’s line-up?
  • A CV—usually optional unless you have prior publications to include
  • Synopsis (usually required)—full synopsis of what happens in the story, from beginning to end
  • Sample chapters (generally required for writers or teams)—usually 3 chapters or 10,000 words
  • Sample artwork (generally required for artists or teams)—the best pieces in your portfolio. Try to pick images which tell a story and set a scene; posed pin-ups or portraits are not the best choice for a storytelling proposal

Formatting, Submitting, and Publishing Graphic Novels | LaraWillard.com

Did you find this information useful?

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  • Consider subscribing to StoryCadet.com, my online portal for writing workshops. I offer courses in drafting, revision, and pitching/querying. By subscribing, you’ll be notified when courses will be offered.
  • If you’d like to book me for editing services, I have a page just for visual narratives (graphic novels, comics, picture books) on my editing site.

15 thoughts on “How to Format and Submit Graphic Novels

  1. Erik Thurman says:

    Loving this post, Lara! Also to agents and publishers, it really helps to mark if you’re interested in nonfiction works in comics, too! So many times nonfiction authors/illustrators have to navigate your submission guidelines and then have to try to figure out to submit as fiction or nonfiction, because you may have graphic novels marked as fiction only.

    • Lara says:

      Thanks for commenting, Erik! Technically a “novel” is fiction, but generally “graphic novel” applies to both memoir and nonfiction works as well. General practice is to submit like above, with a query letter. The example of a successful query letter I linked to above is nonfiction.

  2. Matt says:

    Hi Lara. Do you know if it’s typical for a publisher to request a graffic novelist to set up a contract with the illustrator and pay them from the advance the author receives?

    • Lara says:

      Hi Matt, I’ve never heard of a setup like that from a traditional publisher, since the deals I know of had a contract between the publisher and both creators. It really doesn’t seem like a good arrangement for the artist to receive a fraction of the writer’s advance. Editors that I have spoken to recommend an even split between creators. The comic I have coming out this spring had both me as writer and the artist sign a contract for the publisher together. We could split the per-page payment (more common for indie anthologies like ours) however we liked. I wanted the artist to take a bigger chunk than mine since she was doing all the pencils, inks, lettering and coloring herself. If we were a four-person team, we would split it 25/25/25/25.
      I’d have either an agent with sales experience or a personal lawyer review any and all contracts before you ever sign anything. The difference is that you pay an attorney; agents get a percentage of your sale only if it goes through.

    • Lara says:

      Even if you split the advance with the artist, the artist should also get royalties from the publisher, so I really think the artist should have the contract with the publisher, not just you. Ideally you’d both have an agent representing you, but I have seen artists represent themselves in deals.

  3. Dan M says:

    Excellent post – thanks for all these tips! They were certainly helpful when submitting to publishers and luckily I was offered a traditional deal!

    I have not received a contract yet, but my one concern is that this publisher offers little to no services regarding downstream marketing to potential readers. They strongly suggested that I hire a publicist or “marketing professional”. Is it typical for traditional publishers to offer these services? Are there professionals that specialize in the marketing and promotion of graphic novels or comics? Where can I find these angels?

    Sorry to bombard you with all these questions but I was impressed with your knowledge of the field and was wondering if you might be able to point me in the right direction!

    Best.

    • Lara says:

      Dan, congrats! Small publishers often don’t do much marketing. The smaller the publisher, the less they’ll do for you. If you are working with an agent, they’d be the best person to talk to. If you’re concerned whether the publisher is legitimate, research them (Google, social media, Writer Beware) and contact someone who has had a deal with them—ideally someone who has worked with other publishers, too, and can make comparisons—to ask how they felt about working with the publisher.
      But long story short, a lot of the marketing is the responsibility of the author, no matter how you publish.

  4. callgoodknight says:

    Lara, this information is absolutely invaluable! Thank you so much for your knowledge and taking the time to share it with novices like me. 🙂 I will definitely be contacting you in the future to hire you to edit my work. Really really appreciate this!

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